What To Put In Your Coaching Program So It Gets Results

Get clear on what to put in your coaching program and what to leave out.

The Content Brain Dump™ helps coaches and trainers do 3 things:

1. Eliminate content overwhelm to know exactly what to put in your coaching program to live up to your promise.

2. Get total clarity on what goes where in every stage of your client's transformation journey and why.

3. Reducing content clutter by focusing on what to leave out that would hold your clients back and make them leave your program.

Download your workbook here: https://www.peoplebuildersinstitute.com.au/content-brain-dump



 What we want to cover today is a Content Brain Dump.

You see, what I see all the time is coaches and trainers carrying around all these ideas in their head of what they know, and their expertise, and what they could put into their program - for their coaching program, for their training programs, whatever it is. And what I find, and I found myself in, until I learnt about it, and I'm going to teach to you about today, is that it created a lot of overwhelm.

It created overwhelm for me because I had to create it and it created overwhelm for clients. What I want to do is show you how you can get all that stuff out of your head and put it in a place where you can easily decide what it is that you want to do within your coaching program so that you've got that perfect balance.

And it's more about what you're going to leave out than what you're going to put in.

If we have a look at the group coaching advantage - so working with a group, as opposed to one-on-one - there are three areas that we need to make sure that we work on.

So there is coaching, obviously, because it's a coaching program. There’s community because you've got other people working together.

What we want to talk about today is the content.

What is the content that you're going to put into your program?

Whether that be a hero program in the back end that you've got an ascension to group coaching with, or even a program that has one-on-one coaching. Because when you've got the right content in a great coaching program, people take action. And that's what we want them to do.

We don’t just want to create courses, we want to create action.

I know in the Online Program Launchpad that I run for our coaches, it helps you to go from having no idea to actually getting something launched.

And when we do that, this is the biggest area that holds people back.

So, you might be wanting to get a course out there, a program out there online, ready to go for the next stage of your practice, but you don't know what to put in it. That’s why we're going to work on this today.

Within the content brain dump, there are three things we want to look at. So we're going to put this program together, and what we want to do is talk about the value that the program brings. And we're going to have a look at how coaches tend to look at that. We also want to look at the experience that you and your client are going to have on their journey.

We also want to have a look at the most important thing, and that is the Results. Now, it's not about creating a program to create a program, but it’s about creating a program so that people can get results and it can actually do what it is that you said that you wanted it to do.

The challenge with most coaches and most trainers, is when they're putting things together, they think, because they do it themselves, that stuff equals value. So, the more I put into the program, and if I can deliver you this big box in your mind of what this program is going to be, you're going to want to buy it.

But that doesn't always work.

In fact, today that can actually turn people away because people don't have the time, and the bandwidth to be able to go through lots of content. But what we want to do is make sure that we shift that thinking, so that value equals solutions.

That's what our clients want.

They want solutions to their problems and they want content that's going to help them to learn new strategies, new skills, and actually get the solution to their problem. So, when we look at the client experience, what we tend to do (unless we go through this process) is we create overwhelm.

Where we've got all this stuff that I could use, or (if it's you) that I could put in the program. But I don't know where I'm supposed to go with all this. I don't know how it all fits in.

But when we get this right, we go from overwhelm to actually having clients that complete the program, and coaches that complete getting it online.

So, the experience and the journey that we're going to build is going to make sure that people can complete. So, when we look at the results that your program brings, when we put too much stuff in there, and we're not quite sure where it fits in, and we're just doing stuff equals value, we end up with confusion.

What's this all here for?

What am I supposed to do?

Where do I start?

Once we go through the process I'm going to teach you today, instead of having confusion, we're going to have a perfect rhythm -we’ve got that content coaching community three-way advantage that we talked about.

When we do this right, it's a sweet spot and it's a delivery rhythm that makes sense. And they're doing their right next thing. They're working on what they need to, and they know what to look at, and when.

There are three things we want to have a look at here. 

1. Less is more. You've probably heard that before. Whenever, my wife and I travel somewhere, she always puts everything that we own into a suitcase ( I’m exaggerating a little bit.) And a lot of coaches do that with their programs. 

I remember going on a trip to Dubai and I went there for three days and I went with cabin baggage only, and I was so proud of myself because what I did is I took everything out of my luggage that I didn't need.

I only put in there what I knew I was going to need. And that's exactly what we want to do with our coaching program.

2. The Rule of Three. You know, the power of three as coaches. What I want you to think about is a three legged stool. So, the top of the stool here is the foundation which is the solution and the end result that you're getting for your clients. But then, we've got three pillars that underpin and hold that up, and hat’s exactly what we want to do when we're building our coaching program. I'm going to show you how to do that in a moment.

3. Make sure that you use the principle “big rocks first.” We want to make sure that we start with the big rocks of the program instead of just putting in heaps of pebbles and sand, and then hoping that it's going to work.

I want you to think about where you are right now in terms of getting your program together. Is it something that you're not sure of? Is it something that you've whacked a heap of stuff together?

Whatever the answer is, it’s totally okay.

So let's have a conversation, and talk about that.

But what I want to do now is give you a little bit of an overview and a little bit of context around this, so that we can then actually look at how to do this “Brain Dump.”

If we look at your overall program, as we've talked about before, what it's about is taking them on a journey from point A (which is where they are now - it's their frustrations, the problems that they've got) and up to point B which is the overall promise of your program.

We've talked about this before. We developed our avatar and our message and all those things. So, we've actually got to live up to that promise, or people are going to want refunds. We're going to get a bad reputation and no one's going to get any results.

Now, let's design our program so that we actually get that solution, and we can actually fulfill that promise. If we look at this, what we want to do is think of that Rule Of Three.

So as I've said, we've got a problem which we want to help them to overcome. We also have a promise that we want to fulfill. So, what I've got here is just a little bit of a representation of how to think about this. (See video for live illustration)

So if we look at the illustration, what we've got here is three pillars. What we want to do is we want to design a program that takes them on a journey so they go through here (the pillars), and they get the result.

The power of three allows us to look at the three levels that we want to take them through so that they're learning what they need to learn foundational before they get to these, and then they get to these next level skills up here.

To do that, what we then want to do is within each of those, we want to have three steps.

So we've got three stages and three steps. This is what we're going to put our curriculum together as (and that's a little bit of an overview so that you understand the context of where we're going with this.)

The first exercise we're going to do together is we're going to put down our pens and we're going to think about all the things that we know.

One of the biggest challenges with coaches and trainers is we've done a lot of courses, we’ve learned a lot of stuff, we've got a lot of experience, and we want to give it to people (we’re servants) and we tend to give a little bit more than they actually need. And sometimes that can actually repel people. It's like years ago, the old thing of, “Yes, I'll give you this bonus in my program.” And it's 127 hours of video. People will go, “well, I'm not going to ever watch that so I'm not going to buy it.” What we want to do is create the perfect balance and the perfect rhythm of content so that they can actually do it.

Right now we're going to get your brain and we're going to get everything out of it.

What I want you to do is get yourself some sticky notes.

If you don't want to use sticky notes, you can use whatever you use (you can be just writing them down on a mind map or whatever, it's up to you.) What we want to do is firstly, (as it says there) is list all the major steps required to achieve the promise of your program.

For example, if I'm running my Online Program Launchpad. I'm going to help you to Design, Create, and Automate an online program. So they're the three areas here that we talked about: Design, Create, and Automate.

If I look at that, I go, “All right. So to get an online program together, what do people need?

So, they need to have some sort of an idea. They need to have some sort of a platform to put it in. They need videos. They need slides. They need worksheets, etcetera.

So these are the key things I need to help the coaches and trainers to know so that I can help them to go from having no idea to a program actually launched in 90 days or less without technical overwhelm and stress so they can have a consistent regular income. So that's my promise; I’ve got to make sure what are the major steps.

So at this point, as you’re getting them out of our brain, all you’re doing is jotting them down on a post-it note.

You’re not deciding how we're going to do that or anything. What you’re doing is you’re looking at everything that could go into the program - just because it can, it doesn't mean it has to.

Remember, stuff does not equal value.

Results is value.

Getting it completed is value.

So, what are you going to do is just jot them all down and put them all together. Then, what we're going to do is see where these things might fit in. The next part of the process (now that we've done that) is to separate that Brain Dump into three areas.

So we get these post-it notes (and you've probably got about 50 or more of them. They're everywhere.) And you go, “okay, which fits where.” It's just like an exercise that I do when I'm teaching Social and Emotional Intelligence in the introductory module. What I do is I put three, lines on the board. These lines represent technical skills, IQ and Emotional Intelligence.

Then, what I get people to do is write down the five attributes of the person that they admire the most. Then, I get them to get up and they all go and they put them up in whether it is a technical skill about their IQ or about their Emotional Intelligence.

So, we're doing the same thing here.

We're going, “Well, which one does it fit in?”

And just like, I have to help them sometimes when they not sure where it goes, I can help you do that.

But right now, you're just going to look at what are the three different context, three different categories, and three different areas that you have put stuff down.

For example, if you've got heaps of stuff that talks about analog, writing out the content, doing this or doing that for the programs I was describing, then we put all that over there.

If it’s got all the stuff about producing the videos and getting it online, and all that sort of stuff out there, then that's another chunk over there.

Then if we've got the stuff about selling it, delivering it, and automating everything, we've got that chunk there and whatever it is for you.

I ran a leadership program for many years, which I still have people use right now. It was about leadership. So the three areas are:

Stuff about me or the person.

Stuff about my actual professional skills.

Stuff around leading others.

So, I ended up with three lots of information, and I ended up with a program that was the three stages, the three legs, the three pillars, that was Personal, Professional, and People.

So this is what we're doing.

But right now, we're just jotting that down.

In my program, which is the Online Program Launchpad which will be launching again soon, we've got, the three areas.

So, I ended up having all this stuff and that's what you'll do.

You'll have post-it notes, or have it written down all in there.

Then, what we're going to do is go, “okay, well, what does that mean?” Well, this first area here is going to “Design the Program.”

The next one is all about “Creating the Program.”

And the third one is all about “Automating the Program.”

So what you’ve done is you’ve gone through and got it all out of your head. Now what you're going to find (just like when everyone puts something together from Ikea) you're going to find some stuff that's left over.

What I want you to do is take that and put it away. This is the biggest challenge of going, “well, can I fit that somewhere?”

You might be able to, but let's not; because what we're doing (remember) is you want to create a program that people complete.

You want to create a program that gives people results.

You don't want to create a program where you think that when you give them more stuff, they'll buy it.

Now they want solutions.

So, what you’ve done is you’ve taken it from your head.

You’ve put it on post-it notes.

You've endeavored to put it into three different categories.

Some of those things didn't fit. So, you put them out of your way and they might be used in some other way, at some point.

Now that you've got all that information ready to go into the design phase of going, “okay, well, you know, what's the next step?”

When I do this in the whole program, what we do is we look at each of those nine areas there and we go, “okay, we’ve got an overall transformation from A to B here, but what's the transformation in this first one?”

What is its purpose?

What does it do?

And then we're able to make sure that when we do that on each of those, that we can then have nine smaller transformations that enable you to go to the next one.

So we end up going from here to here to here (see illustration) and now we're ready to go to the next phase, which is the Create Phase (in this case).

Alright, so they have it, a little bit of light tasking for you to go and get that overwhelm out of your mind and go, “what am I going to put into my program?” “I've got a process now that I can do that.”

If you don't have the worksheets for this, then make sure that you comment “worksheet below” and, I will get that.

If you're watching this in the Facebook group, if you are watching this on my page, you can just go straight down below where there’s a button.

If you're watching this on YouTube, there's a link in the comment section where you can get a copy of the worksheets and go through the process.

So, what is it for you?

What are the biggest insights that came out of this for you?

For most people it's, “I don't have to put everything in.”

So whatever it is, capture those.

What do you need to do to implement those insights?

I really want you to think about how's that going to impact you in terms of the program that you provide and your clients.

So getting the stuff out of your head.

Getting a “dump"just like a truck backing up with all the stuff that they've got in the quarry. They've got big rocks, they got pebbles, there's dirt, sand, all sorts of stuff there, and dumping it out, and then it gets sorted out. Then, it goes through a process of sifting. 
If you've ever seen one of those big machines where they put it in the hopper, and then it vibrates, and that goes down different conveyor belts, and it separates the big rocks from that next size, etcetera. That's what we're doing with our program.

So, comment down below, and let me know what your insights are. Let me know what this has done for you.

If you are watching this on the Facebook page, then you can comment “worksheet” on the comment section if you want the worksheet.

If you're watching this on my website or on You Tube, there's either a button or a link there for you to be able to get hold of this as well.

Well, that's it for this training, and I look forward to working with you again, as we put more around these thoughts and ideas that we've been talking about so that you can become a coach who is totally clear on who you are, what you serve, what you do, what your content is and what you need to do so that you can get the clients that you want and, have that consistent regular income.

All right, I'll see you soon. 


Get clear on what to put in your coaching program and what to leave out.

The Content Brain Dump™ helps coaches and trainers do 3 things:

1. Eliminate content overwhelm to know exactly what to put in your coaching program to live up to your promise.

2. Get total clarity on what goes where in every stage of your client's transformation journey and why.

3. Reducing content clutter by focusing on what to leave out that would hold your clients back and make them leave your program.

Download your workbook here: https://www.peoplebuildersinstitute.com.au/content-brain-dump


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