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Transform Your Ideas Into Unique Intellectual Property

Transform your ideas into your own unique intellectual property that brings you and your clients maximum results in your coaching program. 

The IP Snapshot Training™ helps coaches and trainers do 3 things:

1. Capture buyers attention to know exactly how to engage your clients so they complete all of your program.

2. Take your brain dump and transform it into easily implementable chunks

3. Reduce content overwhelm by creating an empowering learning experience that fast-tracks client's results.

Download your workbook here: https://www.peoplebuildersinstitute.com.au/ip-snapshot

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FULL TRANSCRIPT

In today's training, we're going to be talking about your ideas.

We're going to be talking about the content that you use in your program, and we’re going to take a look at a snapshot of what you know so that you can put that together and make that in your unique Intellectual Property.

You see, there’s nothing new under the sun, and our ideas are normally ideas that we've got from experiences, from learning from others, etcetera.

This topic that I'm taking you through today, I learned a lot about these sorts of things from people like Matt Church when I went through Thought Leaders. But what I've been able to do is take my ideas, tweak and adjust them, and use my own experiences, so that I've got my Intellectual Property. And that then becomes something that's yours. It becomes something that helps you to stand out. By doing it this way ( the thing that I'm going to show you today) helps your clients to get results as well. It's not about giving them information, it’s about helping them to get that transformation that you are saying that they can get in your promise.

So, let's go in and have a look.

When we're putting our Intellectual Property together, there are three key areas that we want to make sure that we work on.

The first area is We Need To Engage.

Our content needs to want to be consumed by our clients. Now, this is not just our teaching content, this is also in our marketing content.

The second thing we want to do is Be Able to Explain Things.

It is the ability to put the stuff that we know across to other people.

The third ( and most important area) is we want to Empower People.

So, we want to Engage, Explain, and Empower.

If we look at engaging first, when we do this sort of, half-hearted, not too well, we get people that are curious. Yes, there might be something in that. But, what we want to do is take them from curious (with great IP) to committed.

Committed to themselves.

Committed to you.

Committed to the change.

Whatever it is.

When explaining what we know, we can either just ramble and just speak out stuff that we know, or we can make sure that we do it in a way that makes it totally relevant; relevant to their situation, relevant to where they are right now, relevant to the right next step that they need to take.

And as I said, we need to make sure that we Empower. When we get this wrong, we just inform people with our IP. It just gives them information.

When we do what I'm going to teach you today, and when we work on world-class content, we're going to help them transform.

Transformation is our game.

We want to take people from where they are to where they want to go.

Let's take a look at how you’re going to do that.

 So, the first thing you want to do is you want to Engage.

To engage people, you use context. “How does this relate to them?” And what you’re doing is you’re showing them that this piece of content fits into their puzzle.

It's a perfect fit.

You want to make sure that this isn't just in a broad sense of information.

This says to me, as I'm going through it,

“I can see how that fits me.”

“I can see how this is the answer to this next step that I'm trying to take right now.”

You also want to Explain.

You want to be able to explain in a relevant way. What you’re doing is you’re explaining the high level, you’re explaining the concept. So, you’re getting people to get the big idea. When you do that and you do it in the right context, then you’re going to connect to that message.

Thirdly, you want to Empower people.

This is where your content comes in.

This is where the color comes in.

So you've got that higher-level understanding of what it is. You can say: “yeah, that fits me.” But then, what you’re going to do is make sure that you put in the right elements so that you can get the transformation that they're looking for.

In the previous weeks, we talked about being able to brain dump what you’ve got in your head, so that you only put in your program, what needs to go in there.

Stuff doesn't equal value. Results = value.

So, when you do this process it will help you do that.

Let us have a look a little bit further down the worksheet.

(If you haven't got the worksheet, you can download a copy here: https://www.peoplebuildersinstitute.com.au/ip-snapshot)


So, what you’re doing is (we have talked about this before) is you’re taking people from point A (where they are right now) and you’re taking them to point B.

We talked about having 3 stages in our program, and each of those, having three steps.

Now, what you want to do as you’re going through this is you want to look at each of these steps. You want to make sure that you are transforming them from whatever their problem is in that particular area, to the result that they want. For example, I run the Online Program Launchpad that helps people to go from no idea to having a program launched.

That's a transformation.

Working with someone in their identity. You’re going to help them go from being an imposter to feeling confident, whatever it is.

So each of these nine curriculum areas that we've talked about before, has a transformation.

So there it is to understand that. If you haven't done those before and you want to learn more about them, then you can just ask me by commenting below, or if you’re watching this on my website, by clicking here, so we can get that to you.

Now that we know that, let's have a look at the IP Snapshot. I've put together here an actual template that you can go through. I want to explain to you today how that template works. And, in our programs, we're going to go deeper in that and do the individual components, and we'll talk about how you can do that at another time.

The first area that we're going to talk about is in this top box here (see worksheet/video) is you are going to make sure that you encapsulate the VALUE.

So, how do you do that?

You need to make sure that you understand what the “hook” is. The “hook” is that thing that's going to get them to come in and go, “I want that.”

For some reason, something I said in the copy in the posts or on the page led you to say, “I need that because that's something that it's relevant to me right now.” It hooked you in and you're here watching this training right now.

So the HOOK.

What's the idea?

And it's all about (as I said) engaging them.

It's about making sure you understand which stage it is, which step it is, which action they're taking.

The first thing you want to do is you want to come up with the “topic”.

So what's the topic of this particular piece of intellectual property?

By the way, as you go through each of these, there's an individual stamp in this stage that has three particular subareas or actions that they're going to go through. And within each of those, you're going to do one of these IP snapshots. This is so you can understand with clarity, what it is that you’re taking them through.

So the overall topic in a broad sense could be “Launching an online program.” That's the concept that you’re wanting to talk to them about. The title is whatever this piece of Intellectual Property is. And then you’re reminding yourself again, the Magnetic Message. You haven't done that with me before, so what we do is we've got a formula where we have an “I help…” statement that says: “I help ________” So, you insert the particular market in the blank space.

For example:

“I help establish coaches to do something, either increase or decrease or in this case to go from no idea to I program launched in 90 days or less without technical overwhelm so that they can have a consistent regular income that is leveraged.”

You want to make sure that you remind yourself: “what is the magnetic message?”

For each of those particular areas, we're going to have a message. We're going to have,” this as the promise that I'm making.” “This is the whole purpose of this step.”

Alright. So that's the first one.

Then what you want to do is go down into the “Transformation” and we're going to look at their “Current Reality" and the “Future Result.”

So, you’re going to come back into the “frustrations and fears” versus the “wants and aspirations.” So, “where are they in right now?” And “Where do they want to go?”

So, you want to talk about that and encapsulate the information around that.

“What's their problem?”

“Where are they right now?”

And, “what is it that they want instead?”

So, that's what that area is all about.

Then, we want to go into the context:

“How does this fit in with me?”

Put it into some context for me so that I can understand.

The first thing you’ve got to do is have a model, a process, or some sort of visual so that they can visually (using that area and processes of their brain) see that they fit in there. And the other thing you want to do is get them to imagine, get them to a future pace; use a metaphor, a story- and emotionally engage with that.

So for example, if we go back to the model of the Growth Accelerator Program, you can see that’s there's three areas that we work in. So we help coaches to get clarity around who they are, what they know, and who their market is. We help them to get clients, and we help them to develop their content- whether that be for their coaching program, all the marketing.

So this is a model that shows clearly what the programs are about. This actual piece that I'm working with you today is all about content. So you can see that when you go back down into here (the worksheet) using a visual model allows you to get them to see where this picture fits in.

You can use quadrant models.

You can use Venn diagrams.

You can get people to climb a ladder, whatever it is.

And then we've got metaphors emotions. Imagine that it's 60 days from now, you've launched an online program, you've put it together. You've designed it, you've created it, you've automated it, and people are buying it. So, what's that going to mean to them? So, you’re getting them to imagine.

A metaphor is like taking a rocket to the moon. It takes a lot of preparation to get it to the stage where it's ready to launch. Then you build everything that you need to build, and on launch day, it goes up through the atmosphere, and then it goes into an automated process where it gets us to your destination.

So, whatever it is, you’re bringing the context in using all the processes within the brain.

Then what we want to do is we want to get some Commitment.

We want them to be able to commit to what it is that they got involved in this training for - in this Intellectual Property, in this program, whatever it is for you. You want to get them to make decisions, to make choices. And looking at that, there are two choices that they have:

The Hard Way (which is probably the way they're doing it right now which is hoping that it's going to happen. And, hoping that their online program will just turn up by osmosis or whatever it is.)

The Easy Way.

So, what you want to be able to do is articulate both of those.

I suppose you've got two options really:


1. Take what I'm teaching you today and just go and do it yourself and work it out as you go and try and put some stuff together.

2. Join our growth accelerator program, where we step by step, go through each component of your coaching program and help you to put it together and to get clients.

So that's an example.

You also have any homework or any implementation. You need to be able to look at those things so that they know what it is that they can do to make it happen.

For you, with this bit of training, take this worksheet and fill it out for one particular area of your program.

The last area is Actions and Processes.

“What are they going to do now?”

“What are the steps that they need to take?”

So, you want to encapsulate that.

And also, you can use a case study or an example of someone who did this well and got a program launched or whatever it is that you're talking about. Or you can also use a case study of someone who didn't get it done. Someone who you have as a client who procrastinated or whatever it is, and they didn't get it done.

So, what you've got then is a snapshot of one piece of your Intellectual Property for that one particular area of your program.

So remember, the first thing you got to do is you got to understand the following:

Who you are.

What you know.

Who you serve.

You have to get the right audience.

You have to get your message right.

Then, as you start looking at what sort of content do you need, you have to put that hierarchy together. You need to understand the three stages, the three steps within each of those. You also need to understand the three actions that you could take them through so that they make that transformation in each of those.

When you go through the Online Program Launchpad, for those of you who joined me there, I’m going to take you through those things step by step. I'm going to walk you through it, and I’m going to do it with you.

So, having that piece of IP there says, “I clearly know what it is that I need to produce, what I need to give them so that they can go from there to there, and therefore be ready to go to the next step.”

The best thing for you to do is to make sure that you give this a bit of thought,
“what are the insights that have come out of this for you?”

“What did you learn out of this?”

More importantly, “what are you going to do to implement it?” “What are the actions you're going to take so that you get the value out of watching this video?”

And, “what impact is that going to make on your practice?"

Having your ideas encapsulated in a snapshot is going to help you to produce unique Intellectual Property. So that in a world of noise, with coaches and consultants and trainers, everywhere, people are going to recognise you by your Intellectual Property. And they're going to go, “this method that this person goes through is going to get me the results that I want.”

Hey, have fun working on your Intellectual Property, and I look forward to seeing you in the next training.



 

Download your workbook here: 
https://www.peoplebuildersinstitute.com.au/ip-snapshot

 

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