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Clarify the Real Currency of Your Clients Results

Get really clear on the value your coaching and training program brings and then state that in the currency of your perfect-fit client, so your offers become irresistible.

The Currency Clarifier Audit™ helps coaches and trainers do 3 things:  

1. Clarify Your Value Proposition. Turn more of your conversations into conversions. 

2. Fast-Track the Trust Process. Stop their scroll when they see your stuff by learning the only language they speak. 

3. Get You More Qualified Leads. Attract a flood of perfect-fit prospects who must have what you are offering.

Download the worksheets here: https://www.peoplebuildersinstitute.com.au/currency-clarifier  

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FULL TRANSCRIPT

Welcome to this week's training on the Currency Clarifier. What I'm going to do in this training is to help you get clear on the value that you bring so that you can start talking in the language of your perfect fit client and in the end, have them coming to you and wanting your offers because they're irresistible.

So, let's take a look through it.

We're going to go nice and quick through this. I want you to get the concepts and show you how you can actually go from being invisible to people starting to hear you because you're talking their language.

So this is one of the modules in our Growth Accelerator. This is in the whole area of Audience Alignment, getting yourself aligned with perfect fit clients.

This is what you’re doing here today, which is Currency Clarifier.

When you do actually have an avatar and you know what their currency is, then you can say you've got an audience. Because there are people that are going to be actually listening to what you say.

When you know this currency that I'm going to teach you to find today, and then you create from that a magnetic message, you're doing that in alignment with who you actually want to see your stuff - who you actually want to have as clients. Therefore at the same time, the people who aren't a fit for the work that you do are not going to be aligned to you.

So you're not going to have that problem either.

Getting that magnetic message crafted and having it in that hot avatar ( which is ready for you right now) you take action. And that's what I really want you to do is to get more clients.

So, this is part of the puzzle, and let's have a look at some of the reasons why we need to do this.

Because here's some of the things that's stopping you, coaches, and trainers from actually getting clients, or making you get the wrong clients.

So, the first thing is Irrelevant Messaging. You're talking away, but it's not something that they want to hear. So they just keep scrolling, show you the hand, and don't listen.

The second thing is an Emotional Disconnect where it's all words, but it doesn't really connect with them.

And what they do is change the channel.

So you're speaking, Coach FM, and they're thinking Prospect FM.

They keep changing the channel until I find the message that actually fits them. And you end up getting a trickle of leads because no one's actually picking up what you're putting down.

So, what I want to do is help you to get different results. I want to help you to actually get the results that you need so that you can have the practice that you want. To do that, we're going to narrow your focus. Instead of going after everyone, we're going to go after a specific part of the marketplace. We're going to learn how to build a perfect fit bait. Part of the process of getting that whole audience alignment is to do that so that there's something that you can throw out there that's going to actually attract them. However, to do this, you've got to get the message right.

Then, what you end up having is Synchronization. Instead of them scrolling, it's like they're sitting in front of you, they've got their popcorn, and they're going, “give me more. I can't take my eyes off the screen.”

And that gives you a flood of leads and not just leads. It gives you leads that are perfect-fit leads for you. Now, it's not about getting numbers. It's not about getting likes. It's about getting people who are the right fit for you, right now.

So, I've created this resource for you to be able to do that.

 

 

(If you haven't got the worksheet, you can download a copy here: https://www.peoplebuildersinstitute.com.au/ip-snapshot)

It’s the Currency Clarifier. It's going to help you to get super clear so that you start speaking a secret language that you don't yet know. So let's have a little bit of a look at what normally goes on here. There's three things that we want to do.

The first thing we want to do is we want to make sure that we connect. Once we've connected, we want to be able to communicate. When we communicate, we want to make sure that we capture their attention, but more importantly, capture their name and their email, get them into our sales system - into our nurture system.

But here's what I find: when we get this wrong and we try to connect, we actually do the opposite. We actually disconnect actually create a barrier between them and us, and they don't want to hear. What we want to do instead, when we get this right, is we actually attract. People actually are drawn to you because of what you are saying.

When we communicate, we get this wrong. It's normally one way, you're throwing this stuff out. They sign it. And there's nothing coming back. When you get this right, you're actually going to be having two way conversations and people are actually going to comment back to you. They're going to hit reply on the email, and they're going to make the conversation two-way. And the conversations are what creates conversions.

When you are capturing; when you get this wrong, you end up with all these tyre-kickers. You end up with numbers on a list that don't do anything. You cannot take leads to the bank. They won't accept them as a currency. You need leads, but you want them to be leads that are actually right leads for you. When you get this right, we end up capturing buyers.

What I want you to do is have a look at that right now and go, “well, where am I with this?
When I connect with people, is there a disconnect there? Or am I actually attracting people when I communicate with them?

Are they talking back or is it just me talking all the time? And the leads that you're getting, do they quickly go to the next step? Or are they just having a look? Is it just something else that they've downloaded or whatever? Or are they going become buyers?

So have a look at that right now.

How do you connect?

How do you communicate?

How do you capture?

So, this is actually going to help you to get this in the green zone.

Now you know what your reality is now, you know where it is for you in terms of what it is that you need to work on.

So, what I'm going to do now, is just step you through and give you the content that you need to be able to go through this.

Just so you've got some context and I'm not going to go really deep into this, but when we run a whole program, we talk about currency in terms of a primary currency and secondary currencies.

So, our primary currency is what we're going to look at predominantly today. Then, when you create a program and you work with your coach to create the hero program, that coaching program, whatever it is, we look at some sub-currencies as well.

But today, I want to talk to you about your primary currency.

What is a currency?

Currency is something you exchange for value.

So what it is, in the context of what we're talking about here, it's how your perfect-fit client measures their result, measures success, measures whatever it is that they are looking for.

There are a couple of, currencies on the screen here that tend to stand out. The reason for that is they are what we're going to ask our clients for, when they work with us.

The first currency is Money. So, income revenue, whatever it is, this is what they want, depending on the type of coaching that you're doing.

The second one is time. You can't buy time. But what they do with that time is what people want. So, they want some freedom in their calendar. They want to be able to spend time with their kid, whatever it is.

So money and time tend to be up there in terms of one or the other, have something to do with what every client or potential client wants.

But you may not just measure what value you bring in one of those.

So, you know, some of the others (you might call them different things) but some of the others might be things like “happiness.”

We might have “well-being.”

We might have something like “significance.”

Then we might have something that's a little bit more tangible for them. And it's some sort of reward or award.

So, getting clear on the particular clients that you want and they measure their success and results is really important.

The first step for you to do that is you have to make sure that you're clear on what it is that you do. What's the problem that your perfect-fit clients have that you, with your program, promise that you're actually going to help them to fix?

If I look at what I do, it could be, “I don't have enough clarity.” So, I work with coaches and coaches who don't have enough clarity around their message; around who they are around what they want.

It could be around the fact that they don't have enough content. They don't know what content to use. They don't know how to use best practice presentation, whatever it is. And the third big problem is that they don't have enough clients. They don't have enough money. They don't have enough revenue coming in to sustain the practice that they're in.

The program that you are taking them on, takes them through some steps to get to whatever it is that they want.

Here’s the thing, this (PROMISE) is what we need to be able to know so that we can then put it into a currency. So, if the perfect fit client for me is a coach who wants to increase their income, then they definitely want more money, more revenue, or income. For me as well, the coaches want to make a bigger impact. So it's more about significance and growth.

But, what is it for you?

So, you've got to get clear on that first.

Once you get clear on that, you can then go in and use our formula here, and you can then look at your particular currency.

Just to help you to know what to do when you're doing this sheet, is we've got at the top here, “My Category.” So, my category is Coaching.

So what is it for you? What is it that you're actually doing? And, If you're watching this in my group, then you're a coach. So, coaching could be your thing. But what we want to do is find out what your currency is. To do that, I’m going to take you through and reverse engineer what it is that you're doing so you can get some more clarity.

If you have a look here, what your clients want to do is they want to increase some things, and they want to decrease some things.

The first thing to do is to come up with a list of the things that I want to increase.

As I said, the coaches that I work with, they want to increase their Clarity. They want to increase the amount of clients they've got, etcetera.

So what do you want to increase? And then what do they want to decrease?

My clients want to decrease the energy that's taken from them. They want to decrease overwhelm. They want to decrease clutter. They want to decrease a number of things, but I need to be able to capture all those. After looking at the “increase, decrease”, you now want to look at the Metric and the Timeline.

What are we talking about there?

People want a result. They measure that in certain ways, or they want it in a particular time. So your whole promise has got to be able to that. If it's going to attract, it needs to have these elements in it.

So in the metric, for example, if they want to increase their income, and they want to make 15 to 20 grand a month. And I want to be doing that in the next six months.

This is what we're going to do, go through and look at those things.

You might have some other things like Clarity.

How do you measure that?

Clearly clarity is not something that you can measure because you either know or you don’t, and people are different.

So what I like to do is put: “hard to measure.”

By doing that, I know that that's not what I'm going to focus on.

Then, by going through that whole process on both the increase and the decrease side, you're going to come up with a number of things, you're going to be able to look at:

What are the primary ones?

What are the ones that they're really looking for so that your overall?

What is that your genius?

And where you're going to lead them. When they go from that point A which is where they are now to point B with you, we need to be really clear on what is that point B.

When you know that you can put in your currency.

By the way, if you haven't got the worksheet, you can download a copy here: https://www.peoplebuildersinstitute.com.au/ip-snapshot

 

So, what are your insights?

What have you got out of this?

What have you learnt?

Then, more importantly, what are you going to do with it? What's the next thing you'll do?

When I work with coaches in our Growth Accelerator, we go through this whole process in every single training. It's great to learn and get clear on “what's my next step?”
What's the first thing you're going to do? What's the impact going to be when you have so much clarity around what your potential client actually wants, what is it that that will do to your business? How will that impact what you're doing? And probably, more importantly for me, how will that impact the people that you serve - those people that are the right fit clients for you?

So, if you want to know anything more about our Growth Coaching or about anything that we do, make sure you just leave a comment down below. One of our team will get in touch with you. If you want a copy of the worksheet, you can download a copy here: https://www.peoplebuildersinstitute.com.au/ip-snapshot

Have an amazing week. Go and work out the currency that your clients actually want.

What is it that they call the result? How do they measure that? And then, you can communicate to that and you're going to attract more people.

All right, I'll see you on next week’s live.

Get All The Clarity You Need

A lot of people find it difficult to navigate the vast landscape of the influencer profession and decide what are the best development options for them. At People Builders, our first job is to help you choose what is the best path for you and your message. Contact us today and we will listen to what you want and then show you the best options you have to get there.

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