Convert Perfect Fit Clients

The Pimp Your Promise Blueprint™

Articulate the TRANSFORMATION of your program in a way that CONVERTS more perfect fit clients. 

The Pimp Your Promise Blueprint Training Will Do 3 Things:

1. Create buyer confidence by eliminating prospect cynicism around what you say you can do for them.

2. Multiply sales conversions by removing indecision to empower prospects to take faster action on your offer.

3. Increase income consistency by regularly converting a lot more clients who stay with you longer and refer you to others.

Download your workbook here:



This week's training is called Pimp your Promise.

We're going to use the pinky promise blueprint which is part of the irresistible offer advantage. This is all about helping you to articulate the transformation that your program gives your clients in a way that makes you stand out so they believe in themselves, in you, in what it is that you're offering, and it attracts your perfect fit clients.

So, what I want you to think about as we're doing is this:

It's like one of my favorite shows that I loved to watch: “Gas, Monkey, Garage.”  They took vehicles and they fix them up. There might have been a rusty heap out on a paddock somewhere (or something a little bit better than that.) But I love the dialogue that always went on be between Richard (the owner) and Aaron (the head mechanic).

Richard just wanted to make some money out of it. He just wanted to flip the thing, do whatever was minimum. However, every time they did that, it was more challenging to actually get the result that they wanted and get people to buy it.

But Aaron had other ideas - he did not want to just restore it - he wants to take it to the next level so that if it stood side-by-side or in a show with other vehicles that had just been restored, it really stood out. The refurbished vehicle would like it was really pimped up and did things that the other vehicles didn't do.

And that's what I want to be able to help you with in this training.

So, let’s have a look.

As I said, this is part of the Irresistible Offer Advantage. So there's a whole training that I do around this, and we obviously go deeper in the Growth Accelerator around the five areas of a star offer. 

Your offer is what people are going to buy.

Making sure that all these five elements are as tight as they can possibly be is the difference between you launching something, putting something out there, having crickets, and actually getting people to buy it.

The first part of that offer is your promise.

 This is the promise that you're going to make that says: “this is what this program is going to do. This is what this thing that I'm asking you to come on, and work with me in is going to do.”.

I see a lot of challenges and mistakes that are made around that. By the way, I used to make a lot of these mistakes myself.

So let me just have a little bit of a look. As we do every week, I want to lay a bit of a platform around this, and you can just carry on along with the workbook.

By the way, if you don't have a copy of  the workbook, you can download it here: 



The workbook will give you the ability to use the blueprint which I’m going to show you in a moment.

Let's have a look at this.

What I’m talking to you about here is your promise. This is the promise that you are going to make, which is a part of your offer.

There are three things that I want you to make sure that you look at here.

The first thing that you want to do with your offer is you want to Attract. You want to attract people to what it is that you're selling.

The second thing that you want to do, is to make sure that it converts -  it turns people that are interested into people that are committed and actually want to buy something and get involved with you. Then, you also want to consider that you’ve got to deliver this.

Now, this isn't just some promise that you make and people pay you money. You’ve actually got to deliver on it. And this is a very key area that you need to consider.

If you look at the attraction side of things, what I see a lot of times and what I experienced myself before I went through this same process, is that what I was attracting was a lot of cynics.

Cynics are people who thought, “well, that sounds too good to be true..” Or “How could that possibly work?"

Even though a lot of that was about how they felt about themselves, it didn't really help to get them to take the step that I needed them to take so that they could work with me and get the results they wanted.

But when we do this well, we go from them being cynics to having heaps of confidence and feeling confident in themselves, in the process, in the program, whatever it is, and knowing that it is a possibility for them - it’s something that they can get involved with.

So, if we look at the conversion side of things, if we get this wrong, it leads to a lot of indecision where people are on the fence and not quite sure and they're not moving forward at all.

As we know, if you do that, this is not going to give you the clients, influence, and income that you want.

When you get this right, it's going to bring you in some sales. 

You’re going to get income. You’re going to be able to go to that next level that you're trying to go to right now.

When you look at delivery, this is a big thing.

Because if you get this wrong, we end up with whiners. Whiners are people who are going: “Well, it didn't work and I'm not happy.” And even though a lot of that will have nothing to do with you, it doesn't do your reputation, or your opportunity to work with other people that they might know, any good at all.

When you get this right (this is what I want to help you to do is we go through this) is you get winners.

Winners are people who get results because your promise is able to be delivered on. It actually is able to take them on that transformation that you said that you wanted to take them on.

The first element is the whole offer: The Irresistible Offer Advantage. We're talking about the promise here. What I want to do now is lay a foundation for you around around some key principles that we need to understand. Then I'll show you through the workbook and how you use the worksheets.

You can download a copy of the workbook here: 



Let’s have a look at these principles.

Remember what you're doing is you’re pinning your promise. You’re getting it up there so that it stands out above everyone else. It's a ride which people would be proud to jump in and go on with you.

The first thing you want to do and consider is that the whole purpose of the offer is to bridge their gap.

Point (A) is where they are right now and Point (B) is where they want to go (the end result that they're looking for by considering working with you).

We've got to actually make sure that the promise bridges that gap so that they can go across to the other side — it removes the roadblocks, the things that are in their way so they can see that it's actually going to do this.

In essence, what you’re doing is you're saying:

“I promise that when you do this, you'll get this.”

So it bridges that gap.

The second thing to consider is it's got to specify the result.

One of the most amazing examples of this is a program years ago called: “Thin Thighs In 30 Days.” So, in the name itself, it specified exactly what it was. And it tells them the measurement and how long it's going to take, etcetera. I'll show you how to do that shortly.

So that's the first two.


Then what you want to do is make sure that you tell them how long it's going to take.

You set a timeframe so they know that they're going to cross the finish line in a certain period of time.

So, your promise needs to have a timeframe.

This one I find is a big one, and that is that it needs to be naturally aspirated.

Many years ago, I worked as an automotive engineer and, we worked with internal combustion engines and what the whole principle really is, “suck, squeeze, bang, blow.”

What it does is that air and fuel mix together with compression and a spot, create some form of explosion that makes the pistons go up and down. However, if you want to put more air in and therefore, you need more fuel and go faster then you can put a turbine or supercharger on it.

Now, what I'm suggesting is that the promises that I find work best are ones that are naturally aspirated. That's where we don't have a supercharger. What I mean there is we're not making big grandiose statements that it's going to do this for you because that attacks the believability, and it makes it difficult for you to honor your promise which is what you want to do.

And we want to name the outcome.

We want to make sure that in the name actually says what it's going to do.

For example, the program that I run for coaches and trainers is called Growth Accelerator. That's where we go deep on all this stuff and we put these things together in three areas: Clarity, Content, and Clients.

The name Growth Accelerator tells you what it tells you that you are going to grow. Not only are you going to grow, you're going to do that fast.

So, naming the outcome is really important so that they can see in the name what it is that you're going to do.

Let me take you through the rest of the workbook so that you can understand how to take all that and actually put your promise together so it does stand out.

By the way, you can download a copy of the workbook here: 


Just to remind you what we're doing here is that you’re looking at it from your client’s perspective. You’ve  got to make sure that when you’re  putting this together, you consider them and what the conversation is going on in their head. We want to look at the things that are in their “here and now” and the things that are in the future. We want to also look at the things they want to move away from and the things they want to move towards.

Where you want to make sure that our promise is geared to their Aspiration Zone. However,  you need to make sure it's naturally aspirated. Do not pump it up and make it sound ridiculous and unbelievable - that will make it hard for you to actually deliver and you end up over promising.

What you want to do is make sure that you focus in that area.

Let's have a look at the actual blueprint itself.

There are four areas that you go through.

Remember that this is step one of a five step process to put your offer together.

So, step 1 is Promise.

Under step one are four areas that you need to work on and brainstorm.

The first is the aspiration.

 “What is the actual aspiration that they're moving towards?”

 For example, with the Growth Accelerator Program, what the aspiration is there is for coaches and trainers to have more influence, income and make a bigger impact.

 So, it's all about where they want to end up.


 To do that, the specific results that they need is to get more leads, get more clients, and be able to deliver in a leveraged way.

 So that's the second thing we're going to be really specific around the result that they want.

We need to make sure that it's got a timeframe so that they know when they're going to be able to do that.


Take for instance the Social + Emotional Intelligence Coach Certification that I run is in 90 days to gain international credibility through being certified as a Social + Emotional Intelligence Coach in 90 days or less. 

So we want to have a timeframe.

The other thing is we want to make sure that there's some milestones in there so that we've got smaller promises along the way.

As I said, describe it in the name.


“Growth Accelerator

Be super specific so it's not vague.

And it really says to them, “yes, this is what I need.”

A big one is to speak their language, not yours. We do this a lot as coaches and trainers: we talk jargon - We understand what it is. Like for instance the word “congruent.”

However, despite sounding smart, your clients most probably don’t understand any of those stuff.  We try to be wordsmiths and therefore, it gets a bit confusing. So make sure you speak in their language. Say it, as they would say it.

As I said, with milestones, we make smaller promises.

Then the transition here, the overall of what you’re doing here,  is you’re making it logical. So you’re in their head. You’re giving them the logic. You’ve got to make sure that it's a motive and then you’ll get their hands, and they will actually want to go and purchase, get involved, sign up, enroll, whatever you use for whatever your program is.

So just like every week, you're going to have some questions and things that haven't been answered yet, and I would love to answer them.

By the way, if you're at a spot right now where you go, “you know what, not only do I need to get the questions answered, but I also need yo work on the other four elements of my offer and I need to start getting things happening.”

And if you want to hear more about the Growth Accelerator Program, then just reply to any of the emails and you can get in touch with me that way.  

If you’ve got some insights, what I want you to do is let me know what they are. More importantly, how are you going to use them to pimp your offer? And think about the impact that this is going to make on your practice over the next, 30, 60, or 90 days.

Well, that's all we are doing in today's training. If you haven't got the workbook yet, you know how to get it.

If you want to know more about the Growth Accelerator, then let me know. I look forward to seeing some pimped up promises as part of an irresistible offers out there in the world real soon.

See you on the next training.

Articulate the TRANSFORMATION of your program in a way that CONVERTS more perfect fit clients. 

The Pimp Your Promise Blueprint Training Will Do 3 Things:

1. Create buyer confidence by eliminating prospect cynicism around what you say you can do for them.

2. Multiply sales conversions by removing indecision to empower prospects to take faster action on your offer.

3. Increase income consistency by regularly converting a lot more clients who stay with you longer and refer you to others.

Download your workbook here:

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A lot of people find it difficult to navigate the vast landscape of the influencer profession and decide what are the best development options for them. At People Builders, our first job is to help you choose what is the best path for you and your message. Contact us today and we will listen to what you want and then show you the best options you have to get there.

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